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Forums Life Jokes & Humour Marketing stunt backfires

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      :laugh_at::laugh_at::laugh_at:

      Not good…. not good

      Shame on Dr Pepper

      Quote:
      Cadbury Schweppes has apologised after a marketing stunt forced the closure of a historic graveyard in the US city of Boston.

      The 347-year-old Old Granary Burial Ground was shut after Cadbury’s Dr Pepper unit hid a gold coin there as part of a 23-city treasure hunt promotion.

      Thousands of people flocked to the cemetery to find the coin, prompting fears that graves would be desecrated.

      The cemetery is the final resting place of American Revolutionary patriots Paul Revere, Samuel Adams and John Hancock, as well as about 5,000 other people.

      Customers entering the promotion bought specially-marked bottles of Dr Petter each day to get codes printed on them.

      Entering the codes on the Dr Pepper website brought up daily clues.

      xpixel.gifThe 29th clue for Boston indicated the coin was in the vicinity of the Orpheum Theatre, across the street from the cemetery, with the 30th and final clue saying: “You’re hot on the trail, though the place may feel chilly.

      The coin rests by the name of a patriot at rest in Philly.”
      That clue was released Tuesday at 3 am, and within minutes, dozens of people were camped out in front of the cemetery, waiting for it to open.

      Cadbury Schweppes donated the $10,000 (£5,000) Boston prize to the graveyard for “its time and trouble,” the Boston Globe reported.

      It also said that the company would pay the city $500 (£255) for a police team called to guard the cemetery.

      The problems caused Dr Pepper to cancel the entire promotion, meaning that the top prize of $1m (£510,000) will not be won.

      “It absolutely is disrespectful,” said Boston Parks Commissioner Toni Pollak. “It’s an affront to the people who are buried there, our nation’s ancestors.”

      http://news.sky.com/skynews/article/0,,91059-1253153,00.html

      oooops

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    Forums Life Jokes & Humour Marketing stunt backfires