SONY- need a helping hand with research
- September 22, 2008 at 1:25 pm #694469
this may be kinda cheating as this is for my college assignment, its only a weekly thing. not a massive project.. but any insight would help and stop me going insane! :weee:
i just need to research SONY. i need to show understanding of…
-key features of their products/services
-the benefits and advantages of using their products/services
-the companies USP (unique selling proposition)
-how the brand indentity is re-enforced
any insight? please….September 22, 2008 at 1:35 pm #910090
give their uk head offices a call, theyll be more than happy to answer questions because they can show them in a good light … try 08705 111 999 🙂September 22, 2008 at 1:37 pm #910086
yay thankyou 🙂 ill have a goSeptember 22, 2008 at 1:46 pm #910087Digital-A;236901 wrote:give their uk head offices a call, theyll be more than happy to answer questions because they can show them in a good light … try 08705 111 999 🙂
do you know how much that number will cost to ring?
my parents will kill me if i ring up a huge bill lol..September 22, 2008 at 2:05 pm #910091
mmmm no sorry i dont, maybe do some looking on google to see if you can match the start of the number i gave you with a list somewhere on the internet of how much these numbers cost … just an ideaSeptember 22, 2008 at 2:06 pm #910088
oh ok no worries, ill have another go, i had a look and it was really expensive.. didnt seem right lol
ill keep looking, thanks anyway raaaSeptember 22, 2008 at 2:07 pm #910092
its 7.9p a minute … just found out by doing some looking 🙂September 22, 2008 at 2:08 pm #910093
Customer Information Centre
Sony United Kingdom Limited
send them a letter asking for a ‘pack’ or something …September 22, 2008 at 4:17 pm #910089Digital-A;236908 wrote:Customer Information Centre
Sony United Kingdom Limited
send them a letter asking for a ‘pack’ or something …
chars 😀 you have been more than helpful lol.. i tried to send them an email on the site, and it wants to know everything, i cant just send an email.. ill get hold of them by post :weee: thankyouSeptember 22, 2008 at 4:25 pm #910094
no worries 🙂September 22, 2008 at 4:45 pm #910085
have a look here
much of their USP is due to the physical appearance and ergonomics of their kit. this certainly still carries through today, even to their mobile telephone equipment (Sony Ericsson) which at its best tends to make use of the best aspects of both the Japanese and Scandinavian form of engineering.
however if you are going to do a impartial project on Sony and not just parrot one of their sales releases its worth noting that their product quality plummeted towards the mid-late 90s (Asian financial crisis?).
my experience of Sony as an engineer is that they make innovative products but release them to market with often serious design faults, using the first loyal customers as unpaid testers – plus they do virtually everything possible to make their products incompatible with competitors’ goods, to the point I no longer purchase their equipment as a first choice.
You must be logged in to reply to this topic.