Interesting that this is happening on both sides of the pond with both types of football (and most likely other sports as well).
Not much of a sports fan myself anyway but am genuinely shocked with how much those who enjoy UK football (soccer) have to pay to get the Sky or British Telecom sports channels. I guess people these days are understandably no longer prepared to pay such amounts..
https://www.theguardian.com/football/2016/oct/24/sky-sports-bt-sport-people-switching-football-off